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Call Today (631) 585-5600   |   2845 Middle Country Road Lake Grove, NY 11755

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How the Mighty Have Fallen – A Case Study

Via International's Recipe for Success Missed the Key Ingredient

The recent announcement that the giant A/V integrator Via International is shuddering it operations got us to thinking. How is it that a company boasting $73M in annual sales ($200M in sales projected within five years) can fail? The creation of Via International was touted as the portent for the future of audio video integration – the benchmark for how all custom A/V firms were going have to do business, if they want to survive.

Not so fast…

It’s easy to understand why all of the industry experts were falling all over themselves to pump up the Via International narrative. The story was quite compelling. Combine six of the CE Pro Top 100 Technology Integrators from all over the United States – with their capital, manpower, extensive customer databases, product knowledge and sharpened business practices. Centralize all operations under one gigantic tent, unify financials, operating systems and vendor relationships.

With a full-time staff of nearly 400 people, 20 locations nationwide and a customer roster comprised of the ultra-wealthy, Via International was poised for greatness. The only thing missing was the glass slipper.

Sadly for the Via International staff, whose employment was unceremoniously terminated, there was no fairy tale ending. All that remained was a case study in the scalability of successful A/V integration firms.

In theory, wildly ambitious plans to take over the world are all well and good – In theory. Just ask the Romans, the Mongols or the British Empire…

By contrast, for the past 40 years Audio Den has embraced a slow and steady, organic growth business model. Where it lacks in sex appeal and excitement, this methodology has helped Audio Den weather three major economic recessions. What started as a modest two-channel tweak shop in a strip mall, has evolved into a full-service technology integration firm – housed in its own 7,000 square foot facility and retail showroom.

Growth is good – but not when it comes at the cost of your founding principles – the very essence of what made your firm great in the first place. At its core, Audio Den is a customer service company – the electronics, speakers, accessories and programming just come along with that relationship.

There are countless places to buy A/V hardware these days, on-line and in-person. However, there is a rapidly shrinking number of companies who care about you after you’ve clicked “Buy Now” or walked out of their store with your hardware. Audio Den cares – walk into our showroom, call us on the phone or invite us into your home and let us prove it.

Audio Den is prepared to take over the world – one installation, one household, one relationship at a time. Steady as she goes…

TAGS: Audio Den | Control4 | Custom Installation | Hi-Fi Audio | Home Automation | Long Island | New York City

Audio Den & Control4 Presents "Single Room Automation Made Simple" Event

Join us on November 13, 2015 from 5:00 PM - 8:00 PM

You are invited to attend:

 

Single Room Automation Made Simple Brought to you by Audio Den

 

Friday, November 13, 2015 from 5:00 PM - 8:00 PM

Single Room Automation Made Simple Brought to you by Audio Den  
Join us at Audio Den Friday, November 13th as we feature the power and simplicity of single room automation solutions from Control4.

We will show you how easy and affordable home automation can be. Control your TV, cable box and Blu-ray player – dim your lights and lower the temperature all from one remote.  

There will be fabulous door prizes, special offers, food and drinks! Please mark your calendar. We look forward to seeing you at Audio Den on Friday November 13th at 5PM.

 

TAGS: Audio Den | Control4 | Control4 Hamptons | Control4 NY | Control4 NYC | Hamptons | Home Automation | Long Island | Pinnacle Dealer

We're Tickled. Vote for Audio Den in the "Best of LI"!

Audio Den is Nominated for Best Home Theater Specialist

We're Tickled. Vote for Audio Den in the
We Need you Help. 


We are excited to announce that Audio Den is nominated in the 11th Annual Bethpage Press' "Best of Long Island." Our clients are our greatest advocates and we thank you for getting us this far! But we need your help to bring home the gold. Please Vote for us in the Home & Garden Ballot under "Home Theater Specialist." You can vote daily ad the polls run through December 15! 

TAGS: Audio Den | Best of LI | Long Island

Todays Home Network Requires Enterprise-Grade Equipment

HD Video and Hi Res Audio Requires Robust Home Networks

With the increasing demand of home networks due to multiple users, HD video streaming and high-resolution audio streaming, the days of using $49 routers are over. Consider home networking upgrade Long Island NY and home networking upgrade NYC to enterprise-grade or small business solutions for better speed, enhanced function and more security. As a matter of fact, when you toss out your ancient AC router, you’ll be able to surf the web about twice as fast with an upgrade.

Can only one person in your home stream Netflix at a time? Are there rooms in your home where Wi-Fi cannot be accessed? Ever wonder who else is using your network? Is your basement or backyard a dead zone? If you’ve answered “yes” to any of these questions, it’s time for a home networking upgrade Suffolk County NY, home networking upgrade Hamptons NY and home networking upgrade Nassau County NY. Audio Den offers both wireless and wired network infrastructure upgrades to meet the demands of today’s home networks.

Beyond speed, enterprise-grade routers are designed with lots of connected devices in mind. Behind the scenes, these routes operate three networks while older and cheaper routers only have two. This translates to no competition between your devices. Laptops and tablets can live on one network, a smart TV on a second and a bandwidth-hogging Xbox on a third network.

Interested in getting the best overall performance from your home network? Turn to Long Island’s premier audio, video, automation and home theater specialist Audio Den. Audio Den can upgrade and optimize your home network system using the latest technology in enterprise-grade or small business solutions. And with Audio Den at the helm, you don’t have to worry about downloading software or using apps for the installation. Audio Den takes care of everything for you. Plus, you’ll get impeccable customer service. Visit our website today at AudioDen.com.

TAGS: Audio Den | hamptons wifi network | home network long island | home networking | home networking upgrade | ny wireless upgrade