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Articles tagged with: Apple TV

Why an iTV is the Wrong Move for Apple

You'll likely never see a full-sized Apple TV- For good reason

Why an iTV is the Wrong Move for Apple

The string of remarkable successes of innovative and market defining products, the iMac, the iPod, the iPhone, the iPad, will not include an Apple branded television set. All of these either created a market niche or redefined an entire product category. The iPod gave us something we didnt know we wanted and the iPhone gave us exactly what we knew we wanted but couldnt figure out ourselves. In each case, Apple made a product that addressed a hole in the market, filling a need that consumers ravenously bought. A television set would fill no market gap, or drive purchases of digital media.

TAGS: Apple | Apple iTV | Apple TV | Audio Den | HBO Now