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Articles tagged with: Audio Den
The value of shopping locally for your turntable on Long Island
I took a call last week from a local gentleman inquiring about turntables, phono cartridges and preamps. After speaking with him for several minutes he readily admitted that he was picking my brain so he could make an educated purchase from an online retailer.
“I’d buy the turntable from you,” he said “but there’s no way you can compete with the prices I’m seeing online.”
I assured him that as far as price is concerned, Audio Den is competitive with most of the online retailers. There are always going to be a few bad actors that will drop their pants for a quick sale. As our conversation continues, I explained how Audio Den has been dealing with these types of resellers in our local market for decades.
Our conversation having finished and his analog higher education course complete, we cordially wished each other well and ended the phone call.
Not surprisingly, the same gentleman stopped by Audio Den yesterday to purchase a turntable, an upgraded cartridge and a phono preamp.
While our lead turntable technician Bob was in our shop mounting the cartridge, the gentleman explained how after we spoke he made a few more calls to some of the online retailers he was considering.
“Not a single person I spoke to had half the knowledge – or patience for my questions – as you did. And none of those companies was willing to mount the cartridge for me. They told me I would have to set up the turntable myself…or find someone local to do the set-up for me.”
“At that point,” he explained “I was willing to drive the 45 minutes to your shop and purchase my system from you.”
Bob soon emerged from the shop with the turntable set-up and ready for action. We promptly hooked it up to one of our many demo systems and dropped the stylus on the first side of Dire Strait’s seminal work Love Over Gold.
The look on the gentleman’s face was priceless. The performance of the table was beyond what he thought possible – and we explained that it hadn’t even broken in yet…
“Just wait,” we told him.
The kicker came when he discovered that the price for this kind of carriage service was basically the same as he found online. As we packed up his turntable for the drive home, he flipped through our LP display and picked out a handful of choice selections. He thanked us and told us he’d be back with a friend who is also looking for an analog set-up.
“You guys even have Okki Nokki record cleaning machines. Cool! I’ll grab one of those next time I see you.”
The internet is a wondrous thing – one that makes buying goods and services as easy as a few clicks of a mouse. We should know – Audio Den has an ecommerce website.
However, if you’re looking to purchase a turntable, there is nothing better than having a local shop to help you navigate through the somewhat daunting process.
Now imagine there is a local shop that has a wide selection of turntables, cartridges, preamps and accessories on display. Better still, what if that same shop has 40 years of analog expertise at its ready and an electrical engineer on staff to answer even your most esoteric, geeky questions…
Good news – you don’t need to use your imagination to find such a shop. Audio Den is conveniently located at 2845 Middle Country Road in Lake Grove – and we look forward to spinning some vinyl with you.
Via International's Recipe for Success Missed the Key Ingredient
The recent announcement that the giant A/V integrator Via International is shuddering it operations got us to thinking. How is it that a company boasting $73M in annual sales ($200M in sales projected within five years) can fail? The creation of Via International was touted as the portent for the future of audio video integration – the benchmark for how all custom A/V firms were going have to do business, if they want to survive.
Not so fast…
It’s easy to understand why all of the industry experts were falling all over themselves to pump up the Via International narrative. The story was quite compelling. Combine six of the CE Pro Top 100 Technology Integrators from all over the United States – with their capital, manpower, extensive customer databases, product knowledge and sharpened business practices. Centralize all operations under one gigantic tent, unify financials, operating systems and vendor relationships.
With a full-time staff of nearly 400 people, 20 locations nationwide and a customer roster comprised of the ultra-wealthy, Via International was poised for greatness. The only thing missing was the glass slipper.
Sadly for the Via International staff, whose employment was unceremoniously terminated, there was no fairy tale ending. All that remained was a case study in the scalability of successful A/V integration firms.
In theory, wildly ambitious plans to take over the world are all well and good – In theory. Just ask the Romans, the Mongols or the British Empire…
By contrast, for the past 40 years Audio Den has embraced a slow and steady, organic growth business model. Where it lacks in sex appeal and excitement, this methodology has helped Audio Den weather three major economic recessions. What started as a modest two-channel tweak shop in a strip mall, has evolved into a full-service technology integration firm – housed in its own 7,000 square foot facility and retail showroom.
Growth is good – but not when it comes at the cost of your founding principles – the very essence of what made your firm great in the first place. At its core, Audio Den is a customer service company – the electronics, speakers, accessories and programming just come along with that relationship.
There are countless places to buy A/V hardware these days, on-line and in-person. However, there is a rapidly shrinking number of companies who care about you after you’ve clicked “Buy Now” or walked out of their store with your hardware. Audio Den cares – walk into our showroom, call us on the phone or invite us into your home and let us prove it.
Audio Den is prepared to take over the world – one installation, one household, one relationship at a time. Steady as she goes…
Join us on November 13, 2015 from 5:00 PM - 8:00 PM
You are invited to attend:
Single Room Automation Made Simple Brought to you by Audio Den
Single Room Automation Made Simple Brought to you by Audio Den
Join us at Audio Den as we feature the power and simplicity of single room automation solutions from Control4.
We will show you how easy and affordable home automation can be. Control your TV, cable box and Blu-ray player – dim your lights and lower the temperature all from one remote.
There will be fabulous door prizes, special offers, food and drinks! Please mark your calendar. We look forward to seeing you at Audio Den on .