You'll likely never see a full-sized Apple TV- For good reason
The string of remarkable successes of innovative and market defining products, the iMac, the iPod, the iPhone, the iPad, will not include an Apple branded television set. All of these either created a market niche or redefined an entire product category. The iPod gave us something we didn’t know we wanted and the iPhone gave us exactly what we knew we wanted but couldn’t figure out ourselves. In each case, Apple made a product that addressed a hole in the market, filling a need that consumers ravenously bought. A television set would fill no market gap, or drive purchases of digital media.